Canadian home market space is huge, but the existing products are difficult to meet individual needs. As also the high market share in Canada Home Depot, DataTellIt market by investigators show that its store fixtures are divided into four categories, the first is the traditional chandelier, expensive, a five traditional chandelier priced at 499 Canadian dollars, and ex-factory price compared to the profit margins of more than 50%. The second is the modern chandeliers, ceiling lamps, spotlights. A single species, the price is expensive. Product is a relatively rare, are not very personalized. Compare Shenzhen LED market range of goods, you can see a big difference. This is China LED export enterprises to provide a good market opportunity.
Furthermore, in terms of sales channels, Canada is still a very traditional way of selling. Mainly dependent on offline channels, such as showrooms, online sales channel is relatively backward. In terms of installation services, since Canada is sparsely populated, less installation services are also provided, can’t fully meet the needs of the population in all regions, mainly rely on DIY culture.
Currently the Canadian government is also actively promoting energy conservation. Because the price continues to increase, the Government of Canada has adopted a standard for energy-saving lamps, inefficient lamps were some restrictions. As in 2009 the Canadian government passed the Green Energy Act. In addition, in 2014 the Canadian government also revised 40W, 60W, 75W and 100W bulbs minimum energy efficiency standards. In support of the government policy, Canada LED lamps to replace traditional lighting has become an inevitable trend.
US Department of Energy data show that in 2014 four consecutive quarters, LED lights to replace traditional lamps showed a steady growth trend, because the existing fixture Canadian market can’t meet the energy and personal needs, stationed in desperate need of new blood, LED is a good starting point. Its market strategy can be divided into three steps, the first is to replace light bulbs, Canada's major product categories mainly in LED bulbs, bulbs price is still relatively high. But it is expected in 2020 prices will continue to decline. In addition, if the conversion from the Red Sea to Blue Ocean competitive strategy competitive strategy. One important trend is the opportunity and the smart home market, intelligent LED lighting upgrade.
