In the past two years, with the changes in consumer demand and the development of enterprise digital operations, a single offline exhibition often fails to meet the audience's upsurge of watching exhibitions and the company's marketing development needs, but through a combination of online and offline "cloud watching exhibition" mode, So that offline exhibitions have the opportunity to go online in a more three-dimensional form, vividly presented in front of the audience.
This epidemic has promoted the progress of the nation's leading exhibition "Cloud Exhibition". The executive meeting of the State Council decided on April 7 that the 127th Canton Fair was held online in mid-to-late June in response to the severe global epidemic situation.
At the same time, the General Office of the Ministry of Commerce of the People ’s Republic of China also issued a notice on April 16th, proposing to promote the integrated development of online and offline exhibitions, make full use of modern information technology methods such as 5G, VR / AR, and big data to hold "cloud exhibitions." Carry out "cloud display", "cloud docking", "cloud negotiation", "cloud signing" to enhance the effects of the display, publicity, negotiation, etc .; explore new modes of online and offline synchronous interaction and organic integration of exhibitions.
As the weather vane and barometer of the lighting industry, the Guangzhou International Lighting Exhibition Organizing Committee announced in the early hours of April 18 that the Guangya Exhibition in June will be extended to the fourth quarter and announced: "In line with the development needs of the global digital market, and offline display Connectivity, interoperability, complementarity, interaction, and mutual benefit, empowering enterprises' digital operations, Aladdin will launch an online lighting exhibition, which will be officially launched in June. "
This is undoubtedly a very influential change in the lighting industry. Through the introduction of the rich resources of the 25-year lighting industry of Alanya and Aladdin, the online lighting exhibition and the offline optical exhibition will complement each other, interconnection and mutual complementarity. The following marketing provides an excellent stage and gives great momentum to the overall digital transformation and upgrading of the lighting industry.