With the LED lighting industry chain competition, companies are facing greater competitive pressures and the pressure to survive, industry sources said that in 2014 the total output value of China's LED lighting market is about 550 billion yuan, compared to 2013's 480 billion yuan an increase of 5%, although for now, the industry is in the rise, but China's LED industry, the golden period of not more than five years. 2015 With the end consumer awareness of energy saving has been strengthened at the same time the gradual transformation of the traditional lighting companies or expand production of LED lighting, how to respond to market changes in the new year LED enterprise?
Electricity supplier
2014 lighting industry has benefited greatly from the electricity supplier channels, having gone through the "Golden September and Silver October," followed by "double 11" shopping carnival, Lynx, Taobao, Jingdong lighting electricity supplier can be said "amount of money to be soft," said the electricity supplier can channel development is a trend, lighting by Internet companies want to break out of this channel electricity supplier, electricity providers expect the channel to occupy a certain market share and become the new corporate profits growth.
IMPACT
By the end of 2014 the state introduced IPR action plan, the lighting industry have also maintained good lighting technology patents, indicating their interest in the "fake" action, refusing to give counterfeiters living space. Not only is the fight against counterfeit products in-store, even in electronic business platform has also established a network crackdown began solidly "fake" action to improve LED merchants selling fake exposure.
Patent
With sales of lighting fixtures exports continue to increase, more and more lighting companies encounter barriers patents, patent issues restricting lighting companies to promote increased development of technological innovation, it is understood that in recent years a lot of LED lighting enterprises to establish R & D platform, and to strengthen the protection of its own patented technology, domestic lighting giants have begun to focus on joint technology, lighting technology alliances to deal with the international patent disputes and litigation.
Automotive Lighting
According to the survey, LED current global vehicle sales applications about 500 million to 600 million euros, and in 2014 the entire domestic market will have 245,000 sets of LED car headlights, and this number will reach 907 by 2016 500 sets, more than triple to achieve growth. The taillights with LED function application is even more extensive. According to the forecast, from 2013-2019 years, LED headlamps market share by 1% to 10% upgrade. Automotive lighting gradually being optimistic, the entire automotive lamp market to become a commercial lighting LED after another big blue ocean.
Intelligent Lighting
Recently, news Op, Philips and other lighting companies this year 13 will be widely used in its smart bulb millet intelligent modules lead the industry's attention. With the smart home smart lighting came into being, intelligent lighting lighting companies in the industry long-term growth will be open space, the current lighting industry competition is heating up, the major lighting companies to break the traditional competition, intelligent lighting has become under a "golden mine. "2014 to 2015, only two years, the intelligent lighting industry will provide an additional at least more than 60 billion yuan in the market space. If calculated according to 30% compound annual growth, a conservative estimate, to 2018 this value will reach nearly 80 billion yuan. Intelligent lighting trend is established, will open a broader space for the LED industry growth, and its rapid expansion in the next 1 to 2 years.
