Recently, the online news said that China -made LED lighting quickly became South Korea's major shopping malls and supermarkets hot sell goods with the advantage of cheap and good quality, which has caused concerns of SMEs in Korea.
It is understood that many Chinese LED lamps were conducting promotions by wearing half-price concession banner on the South Korean market. In front of the fierce price competition of Chinese LED lighting, Korea domestic products seem to be left with nobody cares about and the goods are gradually removed off shelves. According to the Korea Gyeonggi, a lighting company official said: At present, many large lamps enterprise products are imported from China, which is no doubt having strong impact on the SMES. In the manufacturing of LED lamps, SMES market price is generally around 7,000 won, while Lotte Mart, E-Mart and other large supermarkets are selling LED lamps less than 5,000 won.
For Chinese LED enterprises who have a very strong will of going to the international market, this is no doubt a good time to open the Korean market. But as the old saying goes: know your enemy and know yourself, you can fight a hundred battles with no fear of defeat. Though Chinese products have showed some advantages in the Korean market, the background and current status of the development of the Korean market for many years is still a required course before entering the market.
